Stat One Research Actionable Intelligence For Client Focused Agencies
In 2002, with support from a handful of agencies, Stat One Research launched a first-of-its-kind research tool for Atlanta's largest advertising agencies and public relations firms. The sample for this year long study included over 100 advertising decision-makers at Atlanta's largest public and private companies. Issues addressed in the study ranged from agency awareness, overall impressions, and the selection process, to client needs, satisfaction, best practices, and much more.
In 2008, Stat One Research expanded study coverage to provide Atlanta's advertising and PR agencies the most extensive research available on client and prospect needs, preferences and behavior.